5 Psychology Insights that can help you convert more Customers
Have you ever asked yourself, "What makes the customer buy your product?" If you want to be successful in the business world, you must...
How to Build a Brand Marketing Strategy in 5 Steps
I frequently ask myself which superpower I would choose if I could have any. Is it the capacity to fly, read minds, or be...
How Social-media Flipped the Digital Marketing World Upside-down
Marketing has always laid its focus on the platform where the target audience spends most of their time. Before social media, television and radio...
Inbound Marketing: Benefits and Frustrations
Originally, marketing envisions two approaches – push and pull. Push marketing involves efforts to convince consumers to purchase your products. This is the conventional...
Cultural Branding and Marketing
Mass surveys, analytical tools, marketing tools, and statistics are all part of today's marketing landscape. Even though these tools help advertise the product effectively,...
The need for Design Thinking in Entrepreneurship
For long, design has been misunderstood as something to do with how objects look from the outside. It had to do with the outer...
