Important decisions to make while starting a new business

Being an entrepreneur is a process that represents a series of steps that lead from day one to a series of important decisions that must be taken with great intelligence and wisdom. Those decisions can make the difference between a healthy business, or the opposite. And if you are not careful, the small details can absorb your time, energy. Getting diluted in them is a common mistake many entrepreneurs make.  So, in this article, we will share with you some of the issues that require more attention when defining them so that your focus is always on what is essential. Which customer segment are you going to target?  From a strategic point of view, it is a mistake to pretend to sell to everyone. While it is true that anyone can buy your product, the idea is that you need to define precisely, what are the key characteristics of the people that find the most value