Marketing

AI Digital Marketing

How Artificial Intelligence is changing the game of Digital Marketing in 2021

As Artificial Intelligence continues to advance, so will the ability to use it to improve digital marketing strategies and also to provide valuable customer information for businesses. With the ability to collect data, analyze it, apply it, and then learn from it, AI is transforming digital strategies.  As you continue to move forward, so will […]

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infographics Marketing Strategy

Why Infographics Should Be Part of Your Marketing Strategy

Content marketing is all about storytelling. Consumers are not interested in listening to fact lists or analyzing research studies. While data is important in supporting a message, how it is delivered is paramount. Ultimately, a story is the most compelling way to communicate a message. And this is where infographics come in, as they combine […]

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Social Media Trends

Social networking trends to follow in 2021

A new year begins, and with it, new trends emerge in social networks 2021. It is very important that you know them so that you can use them in your social media strategy. This will help you get more exposure and reach your audience. The world of business, contents, and methods of consumption are constantly […]

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Storyscaping Marketing

Storyscaping: What it is and how to apply it in your marketing strategy

Have you ever heard of storyscaping? In this post, you will find out what this new marketing concept is and how you can apply it to your strategy. Also, you will know some tools to manage it and thus get the most out of it.  For years, many brands have used storytelling as a way […]

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Voice search

Voice search: how to survive the new era of SEO

The voice search is a relatively new area, but the extent and popularity continue to grow. For this reason, in this post, we are going to see how companies can adapt their SEO strategies to the incipient use of voice search by users. A brief history of voice search¬† It is a method of searching […]

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Portrait of a young woman at desk with laptop, fear

Social Media Marketing Mistakes You Need to Avoid

We live in the era of social media and connectivity. An era in which the relationship with brands has become much closer and in which information travels bi-directionally between companies and consumers. The advantages of these platforms are enormous. Thus, companies are investing more and more in social networks, because, through them, they can present, […]

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Why every company should have an SEO strategy

Why every company should have an SEO strategy

Surely, you have heard many times about SEO positioning, and how it can positively impact the results of your company. If so, today, we will clear up your doubts and tell you the most relevant aspects to take into account when implementing an SEO positioning strategy on your website.  Let’s start at the beginning, its […]

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Trends that will transform digital marketing in 2021

Trends that will transform digital marketing in 2021

So far, digital marketing trends for 2021 seem to revolve around two different but almost contradictory concepts. First, it is a general humanization, addressing real issues and tailoring content to suit the individual (as opposed to mass appeal) for more personal engagement. The second is a much more mechanical and technical optimization, tweaking areas behind […]

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