Margarita Zgurovskaya: Inspiring Solopreneurs and Empowering their Businesses

Margarita Zgurovskaya, Founder, Shape Your Life Up There’s no doubt that women have made remarkable progress in leading the business world. One such epitome of passionate leadership making strides in the business landscape is Margarita Zgurovskaya, founder of Shape Your Life Up. Margarita founded Shape Your Life Up with a mission to mentor solopreneurs on how to start their own online businesses based on their passions from scratch. The Story of Margarita’s Entrepreneurial Journey Born and raised in Russia in a beautiful region by the Caucasus Mountains, Margarita graduated from Pyatigorsk State Linguistic University and left her country to pursue her dreams. She shares, “Perhaps like you, I had a burning desire to be independent, autonomous, confident, and to live a life that’s not just ‘mediocre.’ So, when I graduated from university, I had to find something to do rather than just settle down, get married, have kids, and be a housewife or juggle between career and a family (not that there’s something wrong with that but it’s just not for me).” Although Margarita was a high-achieving student in academics, she lacked self-confidence. She always knew that to pursue the life of her dreams, she had to overcome her fears and step out of her comfort zone to grow and find happiness. “So, I left my home country to kill the first fear: socializing, public speaking and being ‘seen.’ I then worked in hospitality and sales for 12 years, stretching my limits and building strong relationships with people from all walks of life, backgrounds, and ages,” says, Margarita. Over the years, Margarita has garnered various experiences, including working in a managerial position in hotels where she was responsible for subordinates. Overworked and unsatisfied, she left the field and moved to the real estate industry. Initially content with the choice because of the financial compensation and enjoying being in charge of her own success or failure, however, working for an employer, clocking office hours, and dealing with difficult clients took their toll. More importantly, she struggled to find any meaning or purpose in her work. While visiting her family in 2019, Margarita realized how unhappy she was trying to juggle the long hours she was putting in with pursuing hobbies and having a social life. She wasn’t sure what she wanted but