Binghatti Launches Mercedes-Benz Branded City in Nad Al Sheba

Mercedes-Benz Binghatti City marks Dubai’s bold step into branded urban living. UAE developer Binghatti and Mercedes-Benz launch this AED 30 billion project in Nad Al Sheba, covering over 10 million square feet.​ Project Scope Binghatti develops Mercedes-Benz Binghatti City in three phases across 12 towers. Residences range from studios to five-bedroom units, with the Vision Iconic tower as the standout spiral design. This centerpiece draws from 1930s car aesthetics and anchors the masterplan. The towers sync in style to create a unified district feel. Each phase adds