Noon Secures $500M Funding Led by PIF – Gulf E-Com Revolution Starts Now

Noon raises $500M in funding to grow its e-commerce business in the Gulf. Saudi Arabia’s Public Investment Fund (PIF) leads this investment round. Founder Mohammed Alabbar also puts in money to back the company’s next steps.​ Key Investment Facts PIF owns about half of Noon since it started in 2016. This new cash helps Noon improve its delivery systems and grab more customers. The company runs online stores, food delivery, and grocery services in the UAE, Saudi Arabia, and Egypt.​ Rivals like Amazon keep pushing into the area with faster services. New players from China, such as Meituan, enter quick delivery markets. Saudi-based Ninja just got its own big funding to fight back.​ Noon raises $500M in funding at a time when