Ralph R. Debbas, an Automotive Entrepreneur, is Known For the Speed, Style, and Luxury of his Supercars.

LISTEN TO THIS ARTICLE In the era of automotive innovation and luxury, a pioneering entrepreneur shaping the landscape of high-performance luxury hypercars in the Middle East left an indelible mark on the global stage, Ralph R. Debbas, the visionary CEO of W Motors. His journey reflects a commitment to design, innovation, and the relentless pursuit of excellence, from the extravagant Lykan HyperSport to the innovative Fenyr SuperSport. Ralph R. Debbas, born in Lebanon in 1987, has emerged as a pioneer in the automotive industry, most notably as the CEO of W Motors, which he founded in 2012. Ralph’s journey began with a passion for automotive design, which led him to become the first Arab graduate in automotive design from Coventry University in the United Kingdom. His early work with prestigious companies such as Land Rover and Aston Martin laid the groundwork for his groundbreaking career. Ralph founded W Motors in 2012, establishing the first Middle Eastern car manufacturer. With a $3.4 million price tag, the extravagant Lykan HyperSport became not only the most expensive car in the world but also a symbol of Middle Eastern automotive prowess. Ralph R. Debbas has expanded W Motors into new territories, including a consultancy division that now accounts for a significant portion of the company’s revenue. His vision includes a shift from traditional ownership to a service-oriented model for transportation in the future. Journey into Automotive Design Debbas honed his skills in the transition from graphic design to automotive design while working with renowned companies such as Land Rover and Aston Martin. His desire to create exceptional designs drove him to found Wolf Design and Innovation Group (WDI Group) in 2009, a watershed moment in his career. At WDI Group, Ralph R. Debbas demonstrated his versatility across a wide range of design domains, from automobiles’ sleek lines to boats’ elegant curves to furniture’s functional aesthetics. Debbas’ future automotive endeavors will