Inside ROSHN Group Geberit’s Bold Move to Transform Saudi Real Estate

ROSHN Group Geberit collaboration centers on sustainable sanitary technology and local manufacturing in Saudi Arabia. ROSHN, a leading real estate developer owned by the Public Investment Fund (PIF), has signed a memorandum of understanding (MoU) with Geberit International Sales AG, a Swiss-based global sanitary products company.

About the Companies

ROSHN Group is Saudi Arabia’s leading multi-asset real estate developer, wholly owned by the Kingdom’s Public Investment Fund (PIF). Established to support Saudi Vision 2030, ROSHN transforms the urban landscape with integrated communities designed to enhance connectivity, sustainability, and quality of life. Its projects focus on creating vibrant neighborhoods with green spaces, pedestrian-friendly streets, and a rich array of amenities, promoting a healthy and holistic lifestyle for residents. 

Geberit International Sales AG, headquartered in Switzerland, is a global leader in sanitary technology with over 150 years of expertise. Renowned for sustainable, high-performance sanitary products and services, Geberit emphasizes local manufacturing and technical collaboration to meet modern construction needs

Strategic Partnership for Local Supply

Under the MoU, Geberit will act as the principal supplier of high-performance sanitary products and services for ROSHN’s current and future large-scale developments in Saudi Arabia. This partnership promotes innovation, sustainability, and localisation in line with the Kingdom’s Vision 2030 objectives.

Advancing Sustainable Growth

Both companies share a commitment to advancing the built environment through technology-driven solutions. The collaboration supports economic diversification by fostering local manufacturing and enhancing construction industry capabilities within Saudi Arabia.

Geberit’s Global Presence and Role

Geberit, with 26 production facilities worldwide and around 11,000 employees, reported CHF 3.1 billion ($3.84 billion) in net sales for 2024. The firm is listed on the Swiss Market Index and celebrates over 150 years of expertise in sanitary technology.

Driving Saudi Arabia’s Urban Transformation

Tamer Qazi, Managing Director of Geberit International Sales AG (Gulf Office), highlighted the partnership as a significant milestone for expanding Geberit’s local footprint. The collaboration aims to deliver high-performance, sustainable building solutions that align with Saudi Arabia’s urban development goals.

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