Hassan AlShamrani, CEO, The United Motors Company It is a widely known fact that our life is a concoction of joys and sorrows; where we must find poetry in every shade and celebrate life in totality. Similarly, in business, to survive in all prospects, an entrepreneur must be able to foresee and promise a new age of hope and happiness, amidst the epoch of incredulity and disbelief. Today our story surrounds the life of an enlightened visionary, an entrepreneur, who with his insightfulness and wisdom was able to hit the purple patch in his career even when the entire business world shrinks under the blitz of uncertainty and gloom posed by Covid-19. The CEO of the United Motors Company, Saudi Arabia, Hassan AlShamrani was delighted to find happiness in overcoming an unparalleled slew of challenges at the pivotal point of his career. Covid, with its enormity, could not disappoint and distract him; rather it gave winds to his sail and while the other entrepreneurs resorted to downsizing their businesses, Hassan was able to raise its market share to a considerable volume in the automotive sector in KSA. By the time the situation was under control, the entrepreneur with all his vehemence and determination focussed on expanding its portfolio, acquired the KIA Brand in Western, Northern, and Southern regions of KSA, and to handle its operation, he launched a new organization NMC. This changed UMC’s status from a single entity to a group of companies. Unsatiated in his mission, Hassan successfully pitched and secured the dealership of another brand, Jetour, for which he set up NMS. Finally, in 2021, UMC group collaborated with a
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