SHAHRUKHZ by Danube tower sold out in Dubai for AED 2.1 billion. Danube Group announced the rapid sale of its premium commercial building named after the Bollywood superstar. The 55-storey structure on Sheikh Zayed Road grabbed buyer attention from day one.​
Project Overview
Danube Group constructed the one-million sq ft tower known as SHAHRUKHZ by Danube. It provides over 9 lakh sq ft of high-quality Grade A office space suited for multinational companies. Developers set the total project cost at AED 1.3 billion, targeting completion in 2029.​
Rizwan Sajan, founder and chairman of Danube Group, disclosed the sales achievement during a grand launch event at Dubai Exhibition Centre. Around 7,000 brokers gathered to witness Shah Rukh Khan unveil the tower’s scale model. The project sold all 488 units prior to official launch, starting at AED 2 million each.​
Standout Features
Buyers rushed in due to premium perks like a helicopter pad on the 56th floor. The building boasts 40 luxury facilities, over 1,000 parking bays, and 13 high-speed elevators. Dedicated lounges grace the 33rd and 55th floors for elite networking.​
A striking statue of Shah Rukh Khan in his iconic arms-outstretched pose welcomes visitors at the main entrance. The prime Sheikh Zayed Road location offers quick access to Dubai’s business districts, hotels, and transport hubs. Surging demand for premium office spaces amid tight supply sparked the instant sell-out.​
Sales Success
Pre-launch bookings far exceeded Danube’s expectations. The firm finances construction through internal resources and customer down payments. Indian nationals represent 25% of purchasers, reflecting Dubai’s appeal to global investors in a booming commercial real estate market.​
Rizwan Sajan hinted at future projects named after Shah Rukh Khan, riding on this triumph. Danube projects AED 8 billion in overall sales for the year. The tower positions itself as a landmark for businesses seeking prestige and functionality in Dubai’s competitive landscape.​
Market Context
Dubai’s office sector thrives with limited new supply and rising corporate relocations. Developers like Danube capitalise on celebrity endorsements to boost visibility. Shah Rukh Khan’s massive fanbase in the Middle East amplified marketing efforts, drawing crowds to the event.​
Industry experts note this sale underscores investor confidence in Dubai’s long-term growth. The tower’s design emphasizes sustainability and modern workspaces, aligning with global trends. Danube’s track record in timely deliveries further assured buyers of project reliability.​
