Glamera acquires Bookr to lead the GCC beauty tech market. Saudi Arabia’s Glamera Holding signs a deal to buy Kuwait’s Bookr Group. This step brings together two strong players in beauty and wellness services across Saudi Arabia, Kuwait, and Bahrain. The move helps both companies grow faster and serve more customers.
Deal Overview
Glamera Holding shares news of the acquisition memorandum with Bookr Group. Glamera provides business software for wellness centers. It manages payments, marketing, and daily operations for more than 4,500 service providers. The company handles over SAR 4 billion in transactions. Bookr offers a booking app used by over 300,000 people. It helps providers manage their services well.​
Growth Plans
Glamera acquires Bookr to create one AI-powered platform for the beauty sector. The merger improves work processes and increases market control in the Gulf region. Company leaders plan to release new AI tools soon. These tools will make life easier for users and help businesses run better. The goal is full solutions for providers and customers.​
What Leaders Say
Mohamed Hassan Hijazi leads Glamera as co-founder and CEO. He calls this deal a big win for expansion. Hijazi says Glamera now acts like a full regional company. It brings fresh ideas and prepares for a stock market launch. Eng. Zaina Al-Bader runs Bookr as CEO. She feels excited about the partnership. Al-Bader points to quick wins in growth, product links, and sales. Together, they aim to build the top platform in the GCC.​
New Platform Benefits
The joined company now reaches millions of users. It offers a complete system with booking, payments, POS tools, and salon operations. AI helps analyze data and connect supply chains. This setup gives real value to partners and investors. Service providers get smooth tools to handle everything in one place. Customers enjoy easy booking and better services.​
Market Impact
Glamera acquires Bookr changes the lifestyle tech scene in the Middle East. The deal boosts size and reach in a growing field. Beauty and wellness tech sees more action as companies team up. This merger sets Glamera as a top name. It promises smarter tech and stronger services for the region. Investors watch closely for future steps like the planned AI model and market listing. The GCC market now has a unified leader ready to grow.
The acquisition shows how Saudi and Kuwaiti firms join forces. Glamera, backed by Bahrain’s Hope Ventures, gains from Bookr’s user base. Both focus on tech that fits local needs. They process big payments and serve many salons and clinics. This step speeds up innovation in daily beauty services.
