Lead: Gold Prices Tick Up in Dubai
Gold prices in Dubai are on the rise again, with 22K gold reaching Dh371.50 per gram on June 25, 2025, up just over Dh3 from the previous day’s Dh368.25, according to data from the Dubai Gold & Jewellery Group. After two days of declines, this uptick comes as UAE shoppers hunt for summer deals, with retailers offering discounts and the Dubai Summer Surprises (DSS) 2025 gold raffles kicking off soon. While prices remain below the June 13 peak of Dh383.50, traders predict a possible drop to Dh360, making now a potentially golden time to buy.
Current Gold Rates and Trends
As of June 25, 2025, the Dubai gold rate for 22K gold stands at Dh371.50 per gram, while 24K gold is priced at Dh401.25 per gram. This follows a recent high of Dh383.50 for 22K on June 13. Industry experts expect prices to stay within a Dh368-Dh373 range in the near term, driven by global market adjustments after a ceasefire between Israel and Iran was confirmed on June 24. A local gold trader shared, “There’s a feeling that the next 48 hours will show whether Dh370-plus levels can be sustained. My feeling is that gold will drop closer to Dh360.” A drop to Dh365 or lower could be particularly attractive for buyers, especially when paired with current promotions.
Why Are Prices Moving?
Gold prices are sensitive to global events, and the recent Israel-Iran ceasefire has brought some stability to markets, potentially capping sharp price swings. However, gold remains a safe-haven asset, and its price can fluctuate with economic and geopolitical shifts. The recent Dh3 increase for 22K gold reflects a pause in the downward trend seen earlier this week. If prices dip to the predicted Dh360 range, shoppers could see significant savings, especially with the summer promotions in play.
Summer Promotions Boost Appeal
UAE jewellery retailers are pulling out all the stops to attract buyers this summer. Shoppers can save up to Dh5-Dh10 per gram through discounts and slashed making charges. The Dubai Summer Surprises (DSS) 2025 gold raffles, starting June 27 with a Dh1,000 entry price, add extra excitement, running through the end of August. These raffles offer chances to win valuable prizes, making it a festive time for gold shopping.
Retailer-Specific Offers
Here’s a breakdown of the promotions from major UAE jewellery retailers:
| Retailer | Offer Details | Duration |
| Malabar Gold & Diamonds | Cash vouchers for purchases over Dh3,000 on diamond/gemstone jewellery; zero-deduction exchange for old 22K gold | Until July 6 |
| Joyalukkas | A 50% discount on making charges | Until July 6 |
| Tanishq | 100% valuation on gold exchange, plus up to Dh25 per gram; chance to win Dh2 million in diamonds with Lulu Hypermarket | Until June 30 |
| Kalyan Jewellers | 50% off making charges; draws for up to 50 airline tickets in Dubai | Until June 30 |
Tawhid Abdullah, head of the Dubai Gold & Jewellery Group, emphasized the season’s appeal: “We have explored more engaging and experiential formats of promotional campaigns that create lasting value and memorable shopping moments. This summer season, our focus is on offering compelling deals across key jewellery categories, while still including a few exciting winning opportunities for lucky shoppers.”
Strategic Shopping Tips
With the Dubai gold rate potentially dropping to Dh360 in the next 48 hours, savvy shoppers might want to hold off briefly to maximize savings. Combining a lower gold rate with retailer discounts could yield significant savings. For example, a Dh10 per gram discount on top of a Dh360 rate could make gold jewellery more affordable than it has been in weeks. However, with promotions like Kalyan’s and Tanishq’s ending on June 30, acting soon is key to securing the best deals.
Looking Ahead
The Dubai gold market remains dynamic, with prices influenced by global trends and local promotions creating a unique opportunity for buyers. The ceasefire between Israel and Iran may keep prices stable or push them lower, but shoppers should stay vigilant. As one trader put it, “It’s all about timing their purchases right.” With DSS raffles and retailer offers in full swing, now could be the perfect moment to invest in gold, whether for personal use or as a gift.
