Nader Naamani: Crafting Nations’ Stories, Shaping Global Perceptions

Nader Naamani, Partner and Head of Consulum’s Riyadh office, has always been fascinated by the art of communicating —how narratives shape perceptions, decisions, and even history, and governments are uniquely positioned to drive positive change with the power to inspire and unite. This sparked Naamani’s passion for government communication, leading him to a career where he could help contribute to crafting impactful work on local and global stages. Since the beginning, Nader has witnessed how effective communication can reshape reputations and foster trust. Working at the crossroads of policy, reputation management, and international engagement, he developed a profound appreciation for the power of storytelling—how the right message, at the right time, to the right audience, can drive real impact. His passion for strategic influence led him to Consulum in 2018, where he partnered with various government entities to build policies, draft communication strategies, and deliver high-impact campaigns. Nader firmly advocates that it’s more than messaging; it’s about shaping credibility for the future, fostering real-world change, and helping nations realise their ambitions. Aligning with the Ambitions of Saudi Vision 2030 Saudi Arabia’s transformation is historic, and ensuring that the world understands its scale and impact requires a sophisticated, multi-layered communications approach. Consulum employs