Farhan Junaid has built a name for himself in Dubai by rethinking how people explore and trust property listings. As the founder and CEO of Viewit, he is driving a change in the real estate market through short, authentic property videos. His idea is simple: make property hunting clear, fast, and real.
Viewit began in 2020, during the early months of the COVID-19 pandemic. When lockdowns made physical visits impossible, Farhan and his team started sending clients property videos. To their surprise, many deals went through without in-person tours. That experience revealed a gap in how the real estate market functioned and became the foundation for Viewit.
Laying the Foundation of Viewit
Farhan launched Viewit to bring property viewing online through verified, geotagged video tours. The platform lets real estate agents upload videos of properties, helping renters and buyers see the actual space without unnecessary travel. This approach removes fake or misleading listings, a common problem in the region’s property market.
Unlike traditional portals, Viewit charges agents a flat monthly fee, allowing them to post unlimited videos. That pricing model helps agencies cut marketing costs while increasing visibility. The platform operates in both Dubai and Pakistan, serving a growing user base.
In interviews, Farhan has shared that listings with video content generate far higher engagement compared to static images. Videos allow people to make faster, more confident decisions something the property industry has long needed.
Leading Real Estate Through Technology
Under Farhan’s leadership, Viewit has grown from a simple idea to a platform recognized in global proptech circles. One of its key strengths is the way it blends real estate and technology without overcomplicating the process. Users scroll through short, real property clips, just as they would on a social app, and get verified information in real time.
Viewit’s features go beyond video tours. The platform includes an AI-driven virtual assistant that can answer common property questions 24/7. For example, a user can ask about recent transactions in a neighborhood and receive instant, verified data. This innovation aims to make Dubai’s real estate market more transparent and efficient.
Recognition and International Exposure
In 2023, Viewit earned a spot in Techstars Chicago, one of the world’s most selective accelerator programs. Farhan’s persistence to join the program paid off after several attempts, making Viewit the only Dubai-based startup in that year’s cohort. Through Techstars, the company received funding and access to experienced mentors, helping it refine its strategy for international growth.
The company also participated in in5 Dubai, a well-known local incubator that supports early-stage startups. These milestones gave Viewit both credibility and a solid foundation to scale.
A Practical Approach to Real Estate Innovation
Farhan often emphasizes learning by doing. Without relying on traditional tech backgrounds, he taught himself digital tools to shape the company’s product. He prefers lean teams of young, adaptable people who understand how to connect technology with real-world real estate needs.
His leadership focuses on practical solutions. Geotagged videos make listings harder to fake. Real-time data helps buyers and tenants make informed choices. Agents benefit too, reaching serious clients instead of wasting time on misleading leads. In a fast-moving market like Dubai, this kind of clarity has real impact.
Measurable Growth
Today, Viewit has thousands of monthly users and thousands of property listings across Dubai and Pakistan. Its business model allows agents to list as much as they want at a predictable cost. This simplicity has helped the platform gain traction quickly.
According to Farhan, video listings generate substantially more inquiries than traditional photo listings. Those numbers may vary, but the trend is clear video is becoming a powerful tool in real estate marketing. It makes property exploration more visual, more transparent, and more trustworthy.
Looking Beyond the UAE
Farhan’s vision for Viewit doesn’t stop in the Middle East. He plans to expand the platform to more countries, exploring new markets where real estate still relies heavily on static listings. By refining technology like automated editing and voice-enabled search, he aims to create a seamless property discovery experience across borders.
Dubai’s real estate market continues to grow rapidly, with thousands of agents competing for attention daily. Farhan believes that modern tools like video tours and smart virtual assistants will shape the future of how people buy and rent homes.
A Changing Market
Farhan Junaid’s journey with Viewit reflects how quickly real estate is evolving. The industry is moving away from outdated listing methods toward faster, more transparent platforms. In a city built on ambition, his company stands out for making property discovery practical and human.
By focusing on what buyers and renters actually need real listings, real visuals, real answers Farhan is helping reshape the property experience in Dubai and beyond.
