HALA Payments is a Riyadh-based fintech company that has made a significant impact by providing simple, digital banking solutions tailored for small and medium enterprises (SMEs). The company addresses challenges traditional banks often overlook, offering accessible financial services for businesses. Established to simplify business banking, HALA has earned a reputation as a trusted partner for business owners seeking efficient financial tools.
Esam Alnahdi co-founder and chairman of HALA, brings deep expertise from his background in economics, finance, and banking. His career began at leading banks such as Banque Saudi Fransi.
Alongside his experience in founding multiple ventures across trading and technology, Alnahdi recognized the need for digital banking solutions customized for SMEs, the backbone of Saudi Arabia’s economy. Under his leadership, HALA has evolved into a major fintech player in the region.
What HALA Offers Businesses
HALA provides SMEs and freelancers with a comprehensive digital platform that includes business accounts, expense management, payments, point-of-sale (POS) financing, and corporate cards. These services automate routine transactions like bill and vendor payments, significantly reducing administrative burdens. The platform empowers businesses to focus on growth by streamlining finance management efficiently in one place.
Helping Businesses Thrive
Serving over 142,000 businesses and processing more than $8 billion annually, HALA has transformed SME banking in Saudi Arabia and beyond. Its success supports the Vision 2030 initiative, which promotes economic diversification and digital innovation. HALA’s impact on empowering micro, small, and medium enterprises (MSMEs) is notable, fostering financial inclusion across the region.
Vision for the Future
HALA aims to expand throughout the Gulf Cooperation Council (GCC) countries with plans for organic and strategic growth. Esam Alnahdi highlighted in a recent interview: “This landmark investment is a turning point for HALA, reflecting on our relentless pursuit of innovation and excellence in serving small businesses. We are honored that our new investors recognize the potential of our vision and the impact we aspire to make in the MSME landscape. Our journey is just beginning, and this support fuels our drive to create meaningful change.”
Maher Loubieh, HALA’s co-founder and CEO, stated: “We are honored by the continued trust and support of our existing investors whose contributions have been instrumental to HALA’s journey so far. At the same time, we are proud to welcome all our new partners who have given a strong testimonial of the business that the team has built.”
The Road Ahead
HALA Payments is a shining example of fintech innovation driven by visionary leadership. Esam Alnahdi’s experience and foresight have created a platform that empowers SMEs by simplifying and enhancing financial management. As HALA expands regionally, it remains committed to delivering customer-focused solutions that foster sustainable growth and economic development across the Middle East.
