What are the factors we consider when we usually shop? We like to think why we need that product; we like to see how it fits in our life as it is, we generally like to know for how long the product will last, or how long we want it to last, we consider different prices to see what fits our budget best, and mostly we have a scene in mind where we envision ourselves using the product. Only after most of these markers are ticked, do we go ahead and buy something. Such a shopping behaviour does not only need the consumer to have a detailed knowledge of their needs but themselves, but also a rough idea of the future and how it is going to be for them. Nobody would buy a car if they were not convinced that they will be using it
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