The dream of having your own business can, unfortunately, become a nightmare for the small entrepreneur. One uses all the money he has saved his life to open a business, and bets all of his chips to make the initiative a success. But, most of the startups close their doors with less than a year of activity. According to SEBRAE, a Brazilian company says, 7% of these companies close due to lack of profit, 20% close the deal due to lack of capital, and almost 50% of small business owners do not know whether they have profit or loss. These data make us realize that founding a startup is not an easy task in the modern world. However, there is no such magic recipe that can turn your startup into an instant success but, before venturing into the entrepreneurial journey, you need to be aware of the challenges you will encounter along the way. Thus, check out this article to know the main reason why most start-ups fail. Lack of business culture Many new small and medium-sized companies make the mistake of starting to operate without considering their mission, vision, values ​​, and strategy. Most new entrepreneurs ignore the impact of a
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