6 Metrics Every Content Marketer Should Measure

Let’s say you’ve crafted a carefully thought out content and executed a good content marketing strategy. The next step is to measure the success of continual improvement. Assessing your marketing metrics is the way to figure out the efficiency of your efforts, and ultimately your Return On Investment.  Gauging some critical marketing metrics helps you find out what’s working and what’s not. Thus, you can revise your strategy and adjust your approach to amplify the strengths. A wide range of content marketing metrics are there to help you determine which strategies and efforts can drive more traffic to your site, increase conversions or rise your revenue. That said, here are 6 critical metrics every content marketer should measure: Bounce rate Bounce rate implies the percentage of the visitors who just leave your website without doing anything. The high bouncing rate is not good for your site as it affects the sales and profit generated. It is essential to measure this metric as it gives you an opportunity to find out what makes the visitors bounce off.