Start-up

5 Strategies for Growing Your Business Quickly

For many small businesses, entering a growth phase is an exciting time, and when you first launch your company, your main objective is to establish your brand and expand. As more and more customers begin to recognize your value proposition, you can finally afford to grow your business and fund new initiatives. Unfortunately, growth is […]

War In Ukraine: What Happened On The 21st Day Of Russia’s Invasion?

As the war between Russia and Ukraine entered its 21st day, the situation remains tense between both countries. With Russian forces thumping Ukrainian cities, inching towards the capital Kyiv in a relentless bombardment, the humanitarian crisis in this war seems to be deepening in the third week. Still, with more talks taking place between the […]

5 Key Steps to Becoming a Successful Micropreneur

If you’re reading this, there’s a good chance that you are running a business with less than five employees. Or perhaps you don’t have any employees. Do you have to wear multiple hats for managing all the tasks and business activities including marketing, payroll, meetings, and budgeting? If yes, you can consider yourself a Micropreneur. […]

What makes a good early stage start up hire?

The conundrum of finding or formulating a befitting formal education for entrepreneurs is ongoing. Most people believe entrepreneurship cannot be taught and the skills required to launch and lead a start-up to success cannot be acquired. Rather, these are traits wired in the individual from the beginning- curiosity, a questioning gaze, a knack to look […]

Can entrepreneurship be taught?

When the pandemic hit businesses around the world, some were able to stay afloat. Others couldn’t cope and faced great losses. What made the difference? What became the deciding factor? As it turns out, the key to the success of some was effectuation. Those who had entrepreneurial acumen could easily identify the emerging needs during […]

4 Tips to Grow Your E-commerce Business

Amid this global pandemic, the e-commerce business is booming and has achieved sales that were unthinkable a year ago. E-commerce has helped companies to swiftly get along with the impact of COVID-19 as a new wave of online companies started. Many old and new companies have been forced to pivot to E-commerce to just survive […]

6 Effective Strategies to Turn Your Customers into Brand Advocates

Wondering how to grow your business without burning thousands of dollars on marketing and advertising? How about putting the most influential marketing force to work? No, we aren’t talking about your sales team or a marketing campaign. We are talking about one of the most influential promoters of your brand—your customers. No matter how many […]

Towards A Sustainable Global Economy

The world’s progress was accelerated exponentially by the industrial revolution, and since then we have seen it change rapidly in a matter of no time. Innovation became the order of the day and products and services were always on the look out for something new, something exciting. As the world around us advanced, as a […]