Ways brand should communicate with clients during crisis

During a crisis, like the one we are experiencing, caused by the coronavirus, doubts about the market and the economy raise several concerns for companies. One of these concerns is the communication of brands with their customers. If you are an entrepreneur or are responsible for marketing a company, you may be asking: how to adapt ads for products or services? Can I still invest in advertising, as consumers have other afflictions, such as: not being contaminated by COVID-19?  According to the survey conducted by the Global Web Index, which heard consumers in 13 countries, including Brazil, USA, China, and France, asked respondents whether brands should continue to advertise regularly. Almost 4 out of 10 people (37%) said they did not see any problems being impacted by ads, 36% said they were neutral in this regard, and 27% disagreed with this practice.  Another report, developed by Kantar, which talked to consumers in 30 countries, found that only 8% of respondents believe that stopping advertising should be a priority for brands, but 75% of those people expect these same brands to spread the word. What they are doing to face the crisis and