Mercedes-Benz Binghatti City marks Dubai’s bold step into branded urban living. UAE developer Binghatti and Mercedes-Benz launch this AED 30 billion project in Nad Al Sheba, covering over 10 million square feet.​
Project Scope
Binghatti develops Mercedes-Benz Binghatti City in three phases across 12 towers. Residences range from studios to five-bedroom units, with the Vision Iconic tower as the standout spiral design. This centerpiece draws from 1930s car aesthetics and anchors the masterplan. The towers sync in style to create a unified district feel. Each phase adds new layers, from basic homes to premium spaces.​
Grand Launch Event
Meydan hosts the reveal for 25,000 guests, Binghatti’s biggest crowd yet. Terry Crews, the Hollywood star, leads the evening. Andrea Bocelli sings to kick things off. Drones paint the sky, lasers outline the towers, and fireworks end the show after two major unveils. The first shows Vision Iconic in the Middle East spotlight. The second maps the full 12-tower layout over Nad Al Sheba.​
Core Amenities
The Grand Promenade forms the heart with green spaces, water features, shaded paths, art spots, sports zones, and hill views. Twelve sports clubs and luxury indoor spaces surround it. Residents enjoy a full lifestyle network that ties into Mercedes-Benz style. Think discovery zones for kids, active trails for fitness, and calm groves for rest. Elevated paths link everything without cars in the way.​
Leader Insights
Muhammad Binghatti, the chairman, says the project fuses car smarts with big-scale building. Mathias Geisen from Mercedes-Benz notes it brings the brand’s sharp design to everyday homes. This follow-up deal shapes Dubai’s next wave in luxury residences. Both leaders hail it as a city-scale blend of tech and living. Binghatti calls it a future vision beyond their first team-up.​
Future Impact
Mercedes-Benz Binghatti City sets a new bar for Dubai real estate. It mixes mobility, smart design, and green focus into one spot. Homebuyers get top-tier units with brand prestige. The site pushes sustainable spots like the promenade for clean living. Expect handovers in stages to match demand. This project cements Nad Al Sheba as a hot area. It draws global eyes to Dubai’s growth in luxury masterplans.​
