How to protect your brand on social media

In today’s digital world, whether it is a small business or a multi-national company – none of them can afford to be outside of social media? And, achieving a brand image takes a lot of work: creating a logo, choosing the key colors, designing the bags, setting up a suitable website. But the effort is worth it when customers come to identify and position the brand concerning the competition.  Therefore, it is essential to incorporate a form of brand protection in the context of a global digital marketing strategy, not only to take advantage of social networks but also to avoid the loss of customers and or the trust of citizens. To help you protect your brand on the internet, we have compiled some tips that will help you to protect your brand on social networks. What can you do to avoid being victims of social media? Choosing the right social media A common mistake made by managers and marketers is to believe that their business must have a profile in all the most popular social media channels. Ideally, the company should be present and active only in networks that make sense for their