Ziyad Organji: A Multitalented Exemplary Pioneering the Branding Space in Saudi Arabia

Ziyad Organji Passion serves as a powerful element for entrepreneurial success, providing the energy, resilience, and commitment needed to overcome challenges and adapt to dynamic market conditions. Passionate entrepreneurs are driven by a strong desire to achieve their goals and visions. Such an attitude helps them to approach problems and difficulties with a fresh perspective, bring forth innovative and creative solutions, and change the status quo. It is their determination, agility, and ability to take risks that help them to navigate through the industry complexities leading to significant and often transformative changes within the landscape.  A perfect example of passion leading to ultimate prosperity is Ziyad Organji, the founder and chairman of Brandship Consultancy, Saudi Arabia. Known as the ‘Guru of branding’ in Saudi Arabia, Ziyad is passionate about brands and brand strategy. His deep interest in this field led him to author the first Arabic book about branding which is now used as a reference in Arabic universities. Through his phenomenal works, he intends to teach and make people aware of brand building, its strategies, and the science behind it. He is a multi-skilled acclaimed entrepreneur who is also an artist, an author, a pioneer brand expert, a knowledge transformer, and an international public speaker. In 2017, he was awarded The Kotler Award for marketing for the most powerful marketing initiatives as well as for his impactful books. Ziyad’s expertise and knowledge are celebrated in the Saudi business space and therefore he is involved with many organizations and corporates. He is a notable member of Misk 2030 Leaders, Saudi Leadership Society, Minaret Business Organization, Tomouh Community of Leaders TCL, and an advisory board member at Jeddah College of Advertising (UBT), College of Design & Art (Princess Noura University), AutoHub (ALJ) and board member at Entrepreneurs Organization EO Jeddah chapter. He is also a jury member of the MENA Effie and Pioneer Marketing Award (PMAWARD). Childhood Fascination Paves the Way  Hailing from Jeddah, Saudi Arabia, Ziyad Organji is an artist at his core. He developed an interest in art from a very young age and was always mesmerized by the colors and paintings. His parents, especially his mother, who discovered his talents at an early age, supported him throughout his creative journey. By mastering such a specific skill, he was able to unlock his potential and cultivate innovative thinking, patience focus, and attention to detail. He was exposed to new experiences, perspectives, and ideas which boosted his confidence. The immense encouragement Ziyad Organji received from his parents led him to find ways to expand his horizons and chase opportunities that aligned with his passion.  In 1996, Ziyad Organji went on to earn a bachelor’s degree in art education. With the help of his father, he eventually entered the world of design and printmaking through the Saudi Airlines Printing Office. Later, he joined IKEA as an interior designer and became the first Saudi to work in this field.  Even though he was quite successful