Preeti Mundhra: Creating Value Beyond Insurance Selling

Saudi Arabia’s Businesswoman of the year 2024: Preeti Mundhra Unlike other digital consumer industries wherein customers interact with their brands very frequently, the insurance industry often lacks a robust customer engagement model beyond the policy sale and claims settlement transactions. Recognizing this gap as an area of opportunity, Preeti Mundhra joined the founding team of Tree Digital Insurance Agency in 2022 to reimagine the role insurance plays in customers’ lives and making it a relevant choice for the youth of the region. Backed by the expertise of Tawuniya, Saudi Arabia’s leading insurance company, Tree sets itself apart from other established insurance players by offering smart, flexible, and digital-first experiences with frictionless customer journeys. The organization’s insurance plans are designed to aid customers through an ecosystem of partnerships across their digital lifestyles and communities. Preeti Mundhra brings strong digital banking experience from her time with Liv. Bank in the UAE and Weyay Bank in Kuwait. She believes that the experience she got while designing digital banks in the region offer valuable insights for the digitization and deep engagement she aims to bring through insurance. “We aim to become the insurance that