In a city where skyscrapers rise overnight and competition is relentless, one entrepreneur has not only navigated the real estate landscape but redefined it. Calum White, founder and CEO of White & Co, didn’t just enter Dubai’s property market—he set out to transform it. What began as an ambitious idea quickly became one of Dubai’s fastest-growing real estate brokerages, built on trust, transparency, and customer-first service. “White & Co isn’t just a brokerage; it’s a movement reshaping how properties are bought, sold, and rented in one of the world’s most dynamic markets,” says White.
His journey is one of resilience and foresight. Understanding what buyers and sellers truly need, he built a company that prioritizes long-term relationships over short-term gains. Under his leadership, the firm has earned many industry accolades and has built a reputation for excellence, backed by a stellar track record of successful transactions and glowing client reviews.
As Dubai’s real estate market matures, White remains committed to setting new benchmarks in service, professionalism, and market expertise. With over 300 experts and an expanding portfolio, his journey is just beginning.
A Brokerage Built for Brokers: The Philosophy Behind White & Co’s Success
In real estate, agility isn’t just an advantage—it’s a necessity. White attributes his company’s rapid rise to its ability to pivot swiftly in an ever-evolving market. “If something isn’t working, you need to adjust instantly—without getting caught up in bureaucratic hurdles,” he explains. At White & Co, streamlined operations remove red tape, allowing brokers to focus on closing deals and delivering exceptional client service. But White’s vision goes beyond efficiency. He recognized a fundamental flaw in the traditional brokerage model—one that prioritized company profits over broker well-being. Too many firms, he observed, treated brokers as mere revenue generators rather than valued professionals. “It was a ‘you work for me’ mindset rather than a true partnership,” he recalls.
Determined to change this dynamic, White founded White & Co in 2021 with a broker-first philosophy rooted in a simple yet powerful ethos: “If you look after the broker, the broker will look after their client.” By offering comprehensive training, continuous support, industry-leading commission splits, and a thriving company culture, he created an environment where brokers aren’t just supported—they’re empowered. This approach has had a direct impact. When brokers feel valued and motivated, they deliver superior service, leading to happier clients and long-term success for all. More than a philosophy, this broker-first strategy fuels the firm’s rise in Dubai’s market.
Redefining Real Estate: How White & Co is Raising the Bar in Dubai
In a market where many firms chase prestige, White & Co has carved out its own niche—not by adopting a luxury label, but through a results-driven, transparent approach. “We don’t pretend to be something we’re not,” adds White. Unlike agencies that position themselves as luxury specialists while handling a broad range of properties, the firm is upfront about its expertise. From high-end villas to mid-market apartments, its diverse team excels across all property types and locations.
The firm understands a fundamental truth: clients engage with brokers, not just brands. Instead of relying on corporate positioning, White & Co invests in its brokers—equipping them with top-tier training, resources, and support. The impact is measurable. The firm was recently recognized as Dubai’s second-highest lead generator for buying, selling, and renting—not through gimmicks, but by raising industry standards. “We’ve taken the historically low standards of Dubai’s real estate market and improved on them,” affirms White. With a relentless focus on professionalism, service quality, and efficiency, the company consistently delivers faster sales at optimal prices.
Furthermore, sustaining momentum amid rapid expansion—from just eight employees to over 170 brokers—requires more than operational excellence; it demands a strong company culture. In the early days, White and his Managing Director shaped this culture organically. As the company scaled, maintaining that ethos became a structured effort, led by top performers who embodied the company’s values. “It’s a waterfall effect,” he explains. “When leadership sets the right example, it naturally trickles down.”
By fostering ambition, integrity, and performance, White & Co ensures its principles remain intact as it grows.
Lessons in Leadership: Mastering the Market with Discipline and Vision
In a competitive market, success isn’t just about closing deals—it’s about setting new standards. White believes that investing in training and professional development is the most effective way to stand out. With historically inconsistent service levels in the region, businesses that prioritize expertise and client value gain a significant edge.
For aspiring entrepreneurs, the message is clear: the time to act is now. As Dubai cements its position as a global hub for finance, tourism, and real estate, the cost of doing business will only rise. Those who establish themselves early will be in the strongest position to thrive.
White’s journey has also reinforced the importance of discipline and trust, particularly in high-value transactions. Deals worth millions can fall apart instantly, making composure and attention to detail critical. Instead of chasing commissions, White & Co has built a culture centered on client success. By ensuring that both buyers and sellers achieve their objectives, the company has earned a reputation for reliability—cementing its status as a leader in Dubai’s real estate market.
The Road Ahead: White & Co’s Five-Year Vision
With an already impressive trajectory, White & Co is aiming even higher. In just four years, it has become Dubai’s second-highest lead generator, secured the third-largest market share, and earned recognition as the city’s fastest-growing real estate firm. These milestones underscore its commitment to innovation, market expertise, and client-focused service. Over the next five years, White & Co is determined to not only expand but to set the gold standard in the industry.
Beyond expanding in numbers, the firm focus remains on broker training, professional development, and service excellence. By continually refining its approach and investing in talent, White & Co isn’t just growing—it’s redefining excellence in Dubai’s real estate market.
