Y.K. Almoayyed & Sons (YKA) stands as a pillar of Bahrain’s business community, renowned for its commitment to quality, innovation, and customer satisfaction. Founded in 1940 by Yousuf Khalil Almoayyed, the company began as a modest shop selling electrical goods, sugar, tea, and other essentials in the heart of Manama. Over the past eight decades, YKA has transformed into a diversified business group, representing over 300 international brands and employing a workforce of approximately 5,000 people. Its operations span automobiles, electronics, heavy equipment, and more, making it a key contributor to Bahrain’s economic development.
Since 2018, CEO Alok Gupta has led YKA with a vision that blends the company’s rich heritage with modern innovation. Gupta, who joined YKA in 2006, brings over 23 years of experience and a focus on customer satisfaction, employee development, digital transformation, and sustainability.
The Electronics and Home Appliances Division
The Electronics and Home Appliances (EHA) division, established in the 1940s, is one of YKA’s earliest and most significant ventures. It has grown into a leading provider of home and commercial solutions in Bahrain, with operations extending to the UAE and other GCC countries, including Oman and Qatar. The division offers an extensive range of products designed to enhance everyday living, including air conditioners, refrigerators, washing machines, televisions, microwave ovens, vacuum cleaners, chest freezers, cooking ranges, food processors, and small kitchen appliances.
YKA partners with world-leading brands to ensure customers have access to high-quality, innovative products. These brands include Toshiba, Panasonic, Nikai, Glem Gas, Comfee, Super General, Admiral, Indesit, Westpoint, Ignis, Fratelli, Hitachi, Kenwood, White-Westinghouse, and Daewoo. This diverse portfolio caters to a wide range of customer needs, from household essentials to advanced commercial solutions.
The EHA division operates through multiple channels, including retail showrooms in Manama, Gudaibiya, and Sehla, as well as a robust online shopping platform, shopalmoayyed.com. The online store offers a seamless shopping experience, with free delivery across Bahrain and payment options such as cash, card, or BenefitPay. Customers can also benefit from extended warranties and after-sales services, ensuring long-term satisfaction.
Beyond retail, the division encompasses distribution, HVAC solutions, project management, and after-sales service. Its HVAC and projects department provides tailored solutions for residential, commercial, government, and industrial clients, serving notable organizations such as Marriott Residence Inn, the Ministry of Health, and Nissan.
Leadership and Vision
Alok Gupta, YKA’s Chief Executive Officer, has been instrumental in shaping the company’s modern trajectory. A qualified chartered accountant with over two decades of experience, Gupta joined YKA in 2006 as the group chief financial officer before assuming the CEO role in 2018. His leadership is guided by a four-point agenda aligned with Bahrain’s Vision 2030 roadmap, emphasizing customer satisfaction, employee development, digital transformation, and sustainability.
Gupta places customer satisfaction at the core of YKA’s operations, a principle rooted in Yousuf Khalil Almoayyed’s founding vision. He strives to make YKA the employer of choice in Bahrain, fostering a skilled workforce by collaborating with universities and institutions like INJAZ. This initiative encourages talented Bahrainis to join the company, contributing to both personal growth and national development.
Digital transformation is another cornerstone of Gupta’s vision. YKA is working toward a paperless office, integrating digitization across its operations to enhance efficiency and reduce environmental impact. The launch of shopalmoayyed.com exemplifies this commitment, providing customers with a modern, convenient shopping experience.
Sustainability is a key focus under Gupta’s leadership. A notable achievement is the establishment of Bahrain’s first solar-powered car showroom, which reduces the company’s carbon footprint by 326 tonnes annually and is projected to save 6,520 tonnes over its design life. This initiative reflects YKA’s dedication to environmental responsibility and sets a benchmark for sustainable business practices in the region.
Achievements and Recognitions
YKA’s Electronics and Home Appliances division has earned significant recognition for its excellence. In 2015, the division received the Outstanding Performance Award from Glem Gas Italy, acknowledging its strong partnership and market performance. This accolade was presented to YKA’s leadership, including Vice-Chairman Fareed Y. Almoayyed, Managing Director Mona Y. Almoayyed, and Executive Director Abdul Aziz Al Jassim, during a visit by Glem Gas’s export manager, Paolo Zampetti.
The company’s ability to maintain long-standing partnerships with over 300 international brands underscores its reliability and market leadership. These collaborations enable YKA to offer cutting-edge products that align with global trends, ensuring customers have access to the latest innovations in electronics and home appliances.
YKA’s contributions extend beyond commercial success. The company plays a vital role in Bahrain’s development, creating employment opportunities, supporting local communities, and driving economic growth. Its diversified operations, which include automobiles, heavy equipment, and real estate, further amplify its impact on the nation’s progress.
Y.K. Almoayyed & Sons is more than a business; it is a legacy of trust, innovation, and progress in Bahrain. From its humble beginnings in 1940 to its current status as a diversified business group, YKA has consistently demonstrated resilience and adaptability.
Under CEO Alok Gupta’s leadership, YKA continues to set new standards in the industry. His focus on customer satisfaction, employee development, digital transformation, and sustainability ensures that the company remains a leader in Bahrain’s business landscape. As YKA looks to the future, it remains a trusted partner of global brands and a driving force in Bahrain’s economic and social development.
