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Wednesday, November 19, 2025

AI-powered shopping in UAE transforms retail experience

AI-powered shopping in UAE reached a groundbreaking milestone with the first-ever commercial e-commerce transaction done entirely through an AI chatbot. Mastercard’s CEO, Michael Miebach, shared this news at the Dubai Future Forum. The purchase was simple and swift: two movie tickets were bought via a chatbot that used stored payment details, making checkout easy and fast.

Partnership fuels smarter shopping

This innovative shopping experience came through collaboration with Monte Dylan, a leader in commerce technology. Their combined effort showcases how AI bots will soon help customers find personalized products and complete purchases quickly, whether for entertainment, travel, or daily needs. This move sets the stage for smarter, more personalized shopping experiences.

Security is a priority

Even with fast AI shopping, safety remains a key focus. Miebach stressed the importance of strong fraud prevention and secure systems to protect consumers. The aim is to keep shopping convenient without compromising trust or security.

UAE leads global AI adoption

Omar Sultan Al Olama, UAE’s Minister of State for Artificial Intelligence and Digital Economy, highlighted how this success positions the UAE as a technology pioneer. He explained that AI-powered shopping will make buying faster, safer, and more enjoyable worldwide.

Recent surveys show that more than 70% of shoppers in the UAE now use AI to assist them when shopping. This number has grown quickly over the last year, reflecting how much consumers are embracing this new technology. Younger groups like Gen Z and Millennials are leading this trend, with over 75% of them using AI to find products, get style ideas, or compare prices.

Retailers are also investing heavily in AI, with many planning to spend more on AI tools to improve sales and create better products. Though shoppers appreciate the convenience, some also worry about privacy and trust issues as AI becomes more common in retail. Overall, the growth of AI shopping shows that consumers and stores are changing how they buy and sell in the UAE, shaping a smarter and faster shopping future.

Future outlook of AI shopping

Looking ahead, the UAE’s investments in AI and digital innovation promise a future where shopping is not only seamless but also highly tailored to individual preferences. Businesses can use AI to better understand their customers, offer real-time recommendations, and improve overall service.

The combination of advanced AI technology and secure payment methods makes the UAE a leader in shaping the future of commerce. This progress benefits both consumers and retailers, paving the way for a smarter economy.

Mariam Banu

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