JS Anand: Disrupting the Hospitality Sector with Innovation

JS Anand, Founder, LEVA Hotels Innovation is crucial for businesses to achieve success in today’s competitive environment. As customers are becoming more demanding, business leaders are forced to adapt and evolve accordingly. Innovation provides the edge for such entrepreneurs to stay ahead of the crowd. Entrepreneurs who couple innovation with skills like creative thinking, problem-solving, strategic planning, leadership, and team management undoubtedly steers an endeavor to prosperity. JS Anand, a hotelier from Dubai and the founder of LEVA Hotels is an ideal example of these skillsets and an exemplar for innovative entrepreneurs. Anand is a business person who has always nurtured a passion for a true sense of hospitality and service. He has over 20 years of experience in hospitality and has worked across Asia, the Middle East, and the U.S. Having such an extensive experience in this landscape helped him spot a huge opportunity for a brand that focuses on midscale hospitality segments. “It was an idea that would redesign the current hospitality landscape providing more comfortable, uncomplicated service and user-friendly facilities,” proudly says Anand. This impelled the inception and building of the brand – LEVA. Derived from the Latin word “Levatio”, LEVA means comfort and solace. LEVA is a dynamic lifestyle hotel brand uniquely positioned in the upscale and midscale segments offering a fresh perspective on hospitality. This multiple award-winning brand attracts travelers who want to be immersed in vibrant spaces while enjoying world-class comfort and engaging service at affordable price points. According to Anand, there are several aspects he considers to be the USP of LEVA Hotels. First and foremost, their unique brand identity. The company