Lifesize Plans, an Australian-based innovator, has launched its latest franchise in Dubai, introducing its patented real-scale walkthrough technology to the United Arab Emirates and the broader Middle East. This groundbreaking service, utilizing state-of-the-art integrated projection technology, is poised to complement the rapid growth of Dubai’s real estate sector by offering unparalleled precision and clarity in visualising construction projects.
Innovative Technology Transforming Visualization
Life-Size Plans Dubai introduces a first-of-its-kind concept that moves beyond traditional blueprints. By leveraging advanced integrated projection technology, the company projects floor plans for residential, commercial, and industrial properties at a real-life 1:1 scale onto the floor of its collaborative space in Al Quoz 3, Al Sagi Street, Dubai’s leading creative neighbourhood. This allows prospective homeowners, architects, property developers, and other stakeholders to physically walk through their projects, including upper and lower floors, landscaped areas, and common spaces, before any construction begins.
The facility enhances the experience with practical tools such as faux movable furniture, props, measuring tapes, and partition walls, enabling clients to assess spatial functionality and make real-time adjustments directly from their laptops. A large white screen on the wall further supports visualization, providing a dynamic platform for design exploration.
Supporting Dubai’s Booming Real Estate Market
The launch of Lifesize Plans Dubai, which opened in September 2023, aligns with a significant upsurge in the UAE’s real estate sector. According to industry reports, off-plan transactions in Dubai surged by 38% in the first half of 2023, reflecting robust demand for new developments. Lifesize Plans addresses this growth by offering a market solution that mitigates risks for buyers and provides a client-centred service for developers and sellers.
By enabling clients to experience their future spaces in real scale, Lifesize Plans builds confidence and trust during the early stages of construction. This approach helps identify potential design flaws before they become costly mistakes, ensuring that projects align with client expectations and budgets. “We’re not just offering visualisations—we’re offering certainty,” said Georges Calas, CEO of Lifesize Plans Dubai. “In an environment where every square meter matters, our service helps clients make informed decisions.”
Future Advancements in 2025
Looking ahead, Lifesize Plans Dubai is set to redefine architectural visualisation with significant advancements planned for 2025. The company is integrating cutting-edge virtual reality (VR) technology into its existing augmented reality (AR) capabilities. This combination will allow clients to seamlessly transition between real-life scale projections and fully immersive virtual environments, providing deeper insights into their projects.
“With the addition of VR technology, we’re taking architectural visualization to a whole new level, ensuring precision, clarity, and confidence in every project,” Calas added. This innovation is expected to enhance design accuracy, reduce construction costs, and promote sustainable urban development by minimizing errors and resource waste.
Strategic Expansion and Regional Impact
Beyond technological advancements, Lifesize Plans Dubai is expanding its footprint through partnerships with prominent developers across the Middle East. The company also plans to open a new branch in Riyadh, Saudi Arabia, to support the ambitious goals of Saudi Arabia’s Vision 2030 initiative. These strategic moves underscore Lifesize Plans’ commitment to driving innovation and excellence in the region’s design and construction industries.
The company’s leadership includes CEO Georges Calas, supported by key investors Omar AlShamsi, an Emirati national, and Sultan Al Hejailan, a Saudi national, who provide valuable market insights to ensure alignment with regional needs.
Industry Impact and Sustainability
Life-Size Plans Dubai’s technology is set to play a pivotal role in shaping the future of urban development in the UAE and beyond. By offering advanced visualisation tools, the company enhances design accuracy, reduces costly revisions, and promotes sustainable construction practices. This is particularly critical in a market like Dubai, known for its ambitious architectural projects and high standards for quality and efficiency.
The integration of VR and AR technologies, combined with the company’s expansion plans, positions Lifesize Plans Dubai as a leader in architectural visualisation. As the real estate sector continues to thrive, this innovative approach complements market growth and sets new benchmarks for client engagement and project success.
Lifesize Plans Dubai is at the forefront of a transformative shift in the design and construction industry, offering a visionary solution that aligns with the UAE’s dynamic real estate market. By providing clients with advanced tools to visualize and perfect their designs, the company is driving innovation, reducing risks, and fostering sustainable growth. As it prepares for its 2025 advancements and regional expansion, Lifesize Plans Dubai is poised to redefine how the world envisions and builds its future.
Key Information Table
| Aspect | Details |
| Company | Lifesize Plans Dubai |
| Technology | Patented real-scale walkthrough with 1:1 scale projections, enhanced by AR and planned VR integration in 2025 |
| Location | Al Quoz 3, Al Sagi Street, Dubai |
| Opening Date | September 2023 |
| Market Context | 38% growth in off-plan transactions in Dubai (H1 2023) |
| CEO | Georges Calas |
| Investors | Omar AlShamsi (Emirati), Sultan Al Hejailan (Saudi) |
| Expansion Plans | New branch in Riyadh, Saudi Arabia, supporting Vision 2030 |
| Purpose | Mitigate buyer risks, enhance developer services, promote sustainable urban development |
