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Differences in the Business Landscape of Arab and Western countries

The middle east is a region thriving with abundant natural and human resources. It encompasses portions of the continents- Asia, Africa, and Europe and...

Shattering the Glass-ceiling with Motherhood and Entrepreneurship

A woman clad in a sharp blazer with a baby in her arms is bound to make heads turn as she walks down the...

9 Tips for Best Business Practices in the Arab World

Being geographically, ethnically, and culturally diverse, the Arab world offers many advantages to businesses. However, these same factors complicate the way businesses are approached...

Cultural Branding and Marketing

Mass surveys, analytical tools, marketing tools, and statistics are all part of today's marketing landscape. Even though these tools help advertise the product effectively,...

Why other continent entrepreneurs are investing in Gulf countries?

The political economy of the Gulf region, that was known for its conservative and stagnant economic practices has undergone a massive transformation since 2015....

How gulf business landscape is booming post pandemic?

Economic slowdowns have often been followed by economic boom in the past. The collective push towards making lives better and pulling the economy back...

A Step-by-Step Guide to Expanding Your Business Globally

Businesses are interconnecting the world markets in unprecedented ways. It is only natural for entrepreneurs and leaders to want to expand their businesses to...

The Importance of Workplace Diversity and How to Get it Right

In the current times, there is hardly anyone who refutes the social tolerance of diversity. Apart from being a societal tenet, diversity in the...

What does your management style say about you?

Healthy, effective and inclusive management is an integral part of the growth of a business or a firm. We no longer live in a...

Which comes first: Sales or Marketing?

This is yet another ‘which is first: egg or hen’ debate. Let’s first acknowledge the false notion about one of them being second to...

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