140 Powerful Reasons Why Dubai is the New King of Luxury Real Estate

Dubai is rewriting the rules of luxury real estate, emerging as the global leader in branded residences and leaving cities like London, Miami, and Phuket in its wake. According to a new report by Betterhomes, titled “Branded Residences: Dubai vs The World,” the emirate is set to deliver over 140 branded projects by 2031—more than any other city globally. This marks a staggering 160% growth in the segment over the last decade, solidifying Dubai’s position as the world’s branded residence capital. A Booming Market with Big Numbers In 2024, Dubai sold over 13,000 branded homes, generating a whopping Dh60 billion in transaction value, a 43% increase from the previous year. Buyers are willing to pay 40% to 60% more for these branded units compared to standard luxury homes, attracted by the promise of concierge living, long-term capital appreciation, and the prestige associated with globally recognized brands. According to recent data, transaction volumes for branded residences surged by 44% in the first half of 2024 compared to the same period in 2023, reflecting strong investor confidence . “High-net-worth buyers are no longer just looking for property. They’re investing in lifestyle, brand value, and long-term growth,” said Christopher Cina, Director of Sales at Betterhomes. “Dubai offers all three, and that’s why it’s outperforming legacy markets like London and Miami.” What Are Branded Residences? For those unfamiliar, branded residences are luxury properties developed in partnership with high-end brands, offering residents not just a home but a lifestyle