Rewaa Series B funding has placed the Saudi-based startup firmly in the spotlight after it raised $45 million in a major investment round in January 2026. The funding marks an important milestone for Rewaa and for the wider Middle East startup ecosystem, especially in the fast-growing retail technology sector.
The Series B round was co-led by Wa’ed Ventures, the venture capital arm of Saudi Aramco, along with Idrisi Ventures and Unity Ventures. The round also attracted strong participation from regional investors, including Vision Ventures, RZM Investments, Sedco Capital, Saned Partners, Palm Ventures, and Abdulrahman Saleh Al-Rajhi & Sons Company. The size and quality of the investor group reflect confidence in Rewaa’s business model and long-term vision.
What Rewaa Does
Rewaa is a retail technology company that provides a cloud-based operating system for retailers and small-to-medium businesses. Its platform helps merchants manage inventory, sales, purchasing, and reporting from a single dashboard. The system is designed to reduce operational complexity and give business owners better visibility into their performance.
As retail businesses in Saudi Arabia become more digital, many struggle with outdated systems and disconnected tools. Rewaa addresses this gap by offering an integrated solution that supports both physical stores and multi-location operations. Its technology allows retailers to make faster decisions using real-time data rather than manual processes.
How the Funding Will Be Used
With the new capital, Rewaa plans to strengthen its product offering, invest in AI-driven features, and scale its operations across Saudi Arabia and neighboring markets. The company also aims to grow its team, improve customer support, and build deeper integrations that help retailers manage supply chains more efficiently.
This growth strategy aligns closely with Saudi Arabia’s Vision 2030, which encourages innovation, private-sector growth, and digital transformation. Retail and SME-focused technology platforms are seen as key enablers of this national strategy.
Why This Funding Matters
Rewaa Series B funding comes at a time when global startup investment remains selective, making large regional rounds particularly significant. The deal shows that investors continue to back startups that solve real, local business problems with scalable technology.
Retail remains one of the most important sectors in the Saudi economy, and platforms like Rewaa play a crucial role in modernising how businesses operate. By improving efficiency and reducing costs, such tools help retailers stay competitive in an increasingly digital market.
A Positive Signal for the Startup Ecosystem
The success of Rewaa Series B funding sends a strong message to founders and investors across the Middle East. It demonstrates that Saudi-built technology companies can attract substantial capital when they focus on clear value, strong execution, and regional relevance. As Rewaa enters its next phase of growth, it is expected to play a larger role in shaping the future of retail technology in Saudi Arabia and beyond under Vision 2030.
