Saudi Vision 2030 has become a cornerstone in transforming the Kingdom’s food industry. According to research, the industry is growing exponentially and is forecasted to increase to $28.76 billion by 2030, registering a CAGR of 3.44 percent from 2025-2030. Islam Commercial Enterprises (ICE), the brainchild of Sheikh Suha Islam, has built a laudable reputation for importing quality food products and is actively aligning its efforts with the goals of Vision 2030. ICE takes pride in crafting a national legacy rooted in excellence, acknowledging that such achievements would not have been possible without the foresight and support of its leadership. For the company, the mission goes beyond business; it is about shaping global perceptions of Saudi Arabia as a top-notch player in the premium food industry.
ICE is committed to connecting Saudi Arabia with some of the world’s finest producers, bringing high-quality ingredients to the local market, and helping shape the Kingdom’s reputation as a destination known for excellence and refined taste. “My inspiration stems from witnessing Saudi Arabia’s rapid evolution and visionary leadership. I joined the 2030 Ambassadors initiative to align our company’s work with national goals and contribute meaningfully to shaping the country’s future,” says Sheikh Suha Islam, Owner & CEO of ICE.
The ‘X’ Factor
One of the most significant ways ICE is helping shift the Kingdom away from oil dependency is by building a strong, self-sufficient food sector focused on excellence. The company is positioned as a one-stop-shop for culinary professionals, serving chefs, bakers, and caterers across Saudi Arabia’s HoReCa and food service sectors. It offers a plethora of ingredients, from everyday essentials like fats and flours to gourmet products like fine jams, artisanal specialties, and couverture chocolate of the highest quality. This exceptional range enables ICE to support the entire value chain, helping to elevate the standards of what is served and what people expect. By introducing global-quality ingredients into everyday use, the company is shaping local taste and contributing to the growth of tourism and hospitality—two key focus areas of Vision 2030.
ICE is positioning itself within the growing Gulf trade hub by participating actively in national and international HoReCa fairs and trade shows. These events boost the company’s visibility and contribute to tourism, job creation, and GDP growth through revenue generation. Consistent focus on quality and reliability has helped ICE cement its position as a trusted partner. The company’s strategic goal is to produce a few key products locally, supporting Saudi Arabia’s path toward industrial growth and self-sufficiency. ICE is ready to join the sustainability movement outlined in Vision 2030. The company is taking steps to offer more sustainably produced, organically certified ingredients, beginning with chocolate and gluten-free flour. ICE is committed to leading by example through strategic investments, market education, and aligning its growth with the Kingdom’s green ambition.
Aligning with the Kingdom’s Vision 2030
Strategic planning at ICE focuses on aligning long-term goals with systems that support them. The company creates distribution networks in major cities to anticipate market demands, inching global suppliers closer to Saudi consumers. ICE’s influence in shaping consumer habits has directly catalyzed hospitality growth and injected international standards into local businesses. Also, one of the signature initiatives of ICE is launching Chef Training Academies in Jeddah and Riyadh, where Saudis undergo professional culinary training and mentorship by internationally renowned chefs, thus nurturing Vision 2030 and developing national skills. “ICE supports Vision 2030 by empowering youth and women, promoting local culinary skills, and enhancing tourism. Through our academies and premium imports, ICE fosters national pride, encourages domestic travel, and introduces Saudis to fine dining, aiming to elevate the Kingdom’s gastronomical standards and global appeal,” he adds.
Going the Extra Mile
Since 1972, ICE has battled the persistent challenge of attracting and retaining the right talent. To address this, the company offers competitive salaries, clear career paths, and a positive work milieu to encourage loyalty. It firmly believes that a bigger pie of the nation’s development hinges on committed, skilled employees who energize its success. By 2030, ICE envisions becoming a leader in digital efficiency, sustainable sourcing, and culinary innovation. The company plans to implement advanced tools, including expanding customer relationship management software, to enhance reliability and streamline logistics. Its commitment to sustainability will continue to grow, with greater emphasis on ethically produced and health-conscious ingredients.
ICE aims to develop a new generation of Saudi chefs who meet international standards and support tourism. To fuel this goal, the company will invite world-renowned chefs to explore AI-driven solutions like robotic chefs to conduct training at its academies. ICE plans to stay ahead by focusing on strategic planning, adaptability, and exceptional customer service. Renowned for its product quality and trusted partnerships, the company aims to strengthen its identity by 2030 through increased branding, marketing, and digital presence investment.
