6 Effective Strategies to Turn Your Customers into Brand Advocates

Wondering how to grow your business without burning thousands of dollars on marketing and advertising? How about putting the most influential marketing force to work? No, we aren’t talking about your sales team or a marketing campaign. We are talking about one of the most influential promoters of your brand—your customers. No matter how many ads you run, today consumers are ultimately drawn to other customers, their experiences, and reviews.  In fact, according to Nielsen’s latest Global Trust in Advertising report, more than 92 percent of consumers around the world trust recommendations from friends and family over paid advertising. Also, research shows that consumer reviews are the second most trusted source of brand information. Thus, it is more important than ever to encourage customers to share their positive brand experiences. Loyal customers can be the best brand advocates and marketing tools that will help you increase your leads and sales. And, the best part? They won’t cost a dime. Sounds great, isn’t it? But, how can you turn your regular customers into raving fans and loyalists? Here, we have pinned down some of the key strategies that can help you persuade your customers to do all the talking about your brand. Start with Offering Quality Product and Excellent Service  Gone are the days when consumers tend to fall for fancy ads or promotions by brands. Today’s consumers