As Saudi Arabia advances toward its Vision 2030 objectives, ambassadors exemplify the spirit of progress, resilience, and innovation. From driving economic diversification to championing sustainable development and fostering technological advancements, they are reshaping the Kingdom’s business and cultural landscape. Their efforts are aligning with the nation’s aspirations to become a world-leading hub of innovation, culture, and opportunity.
In this special edition, we explore the inspiring journeys of The 2030 Ambassadors, highlighting their strategic foresight, bold decision-making, and dedication to creating lasting impact. These profiles offer more than a glimpse into their achievements; they reveal the values, vision, and leadership principles that are guiding Saudi Arabia toward a future of global prominence. Their stories reflect a shared commitment to transforming challenges into opportunities and ideas into solutions that empower the nation and its people.
As you immerse yourself in these narratives, we invite you to draw inspiration from the ambassadors’ ability to lead with purpose, embrace innovation, and contribute to a thriving Saudi Arabia. Their work is a testament to the Kingdom’s potential to lead on the global stage with creativity, ambition, and unity.
Amin Ali – Environmental Horizons
As Saudi Arabia moved toward Vision 2030, Amin saw that environmental performance would become central to national growth and industrial competitiveness. He made a deliberate shift, choosing to focus his leadership entirely on the environmental sector, not as a support service, but as a driver of meaningful change. Today, as CEO of Environmental Horizons, he leads with a clear focus: solving practical environmental problems while supporting sustainable economic development. For him, leadership means building teams that deliver results, protect resources, and create value that lasts.
Read More About – Amin Ali
Shaima Hamidaddin – CamelX
Shaima Hamidaddin is an inspiring CEO and Co-founder of CamelX. Her dedication to making her time and efforts meaningful, and how she contributes to doing something that genuinely impacts humanity, is what makes Shaima special. Having spent more than half her career in the non-profit sector, Shaima’s path began not with a desire for entrepreneurship, but with a drive for meaningful work. Her motivation comes from missions that matter, by causes that connect science, culture, and human progress more deeply, and Camel became that bridge for her.
Read More About – Shaima Hamidaddin
Bader Faisal – Sierra
The extraordinary transformation of Saudi Arabia over the past decade has inspired several visionaries. For Bader Faisal, the founder of the company Sierra, this transformation spurred the fires of his entrepreneurial spirit. Raised in the Kingdom, he witnessed Saudi Arabia’s emergence as a global economic powerhouse, an ascent that stirred admiration and compelled action. Motivated by this momentum, he established Sierra in 2022 to empower investors and innovators to build and expand their ventures within Saudi Arabia. That founding vision remains relevant today, guiding a leadership philosophy anchored on innovation, resilience, and fostering empowerment while navigating a new era of opportunity.
Read More About – Bader Faisal
Sheikh Suha Islam – ICE
Sheikh Suha Islam founded Islam Commercial Enterprises (ICE) in 1972, pioneering as a premier importer and distributor of high-quality food products and ingredients across Saudi Arabia and the Gulf. With a vision centered on excellence and customer satisfaction, he forged strong ties with top European suppliers to serve the bakery, confectionery, hospitality, and retail sectors. From its Jeddah headquarters, with branches in Riyadh and Dammam, ICE employs 100-200 staff and upholds decades-long standards of quality and innovation.
Read More About – Sheikh Suha Islam
Nader Naamani – Consulum
Nader Naamani, Partner and Head of Consulum’s Riyadh office, has always been fascinated by the art of communicating, how narratives shape perceptions, decisions, and even history, and governments are uniquely positioned to drive positive change with the power to inspire and unite. This sparked Naamani’s passion for government communication, leading him to a career where he could help contribute to crafting impactful work on local and global stages. Since the beginning, Nader has witnessed how effective communication can reshape reputations and foster trust.
Read More About Nader Naamani
Joseph Chlala – Design House
As Saudi Arabia opens the door of opportunities to the world, the interior design sector is poised to play a crucial role in shaping the Kingdom’s new image, elegant, sustainable, and future-ready. Walking in parallel with Saudi Vision 2030, Design House, the brainchild of Joseph Chlala, is leaving no stone unturned by becoming a one-stop solution for interior design, where design, sourcing, and Saudi-based manufacturing come together under one roof. The company’s flagship showroom in Riyadh is the hub of its operations.
Read More About Design House
Nawaf Hariri – Salla
Nawaf Hariri, the Co-Founder and CEO of Salla, stands as a pivotal figure in Saudi Arabia’s digital transformation, actively contributing to the ambitious goals of Saudi Vision 2030. Through Salla, a leading Software-as-a-Service (SaaS) e-commerce enablement platform, Hariri empowers merchants to build and manage online stores with ease. His leadership has positioned Salla as a key player in diversifying the Saudi economy, fostering entrepreneurship, and advancing digital innovation, all of which align seamlessly with the kingdom’s vision for a thriving, non-oil-dependent future.
Read More About Nawaf Hariri
Mohamad Khashoggi – Ejaro
Mohammed H. Khashoggi, the Founder and CEO of Ejaro, is a visionary entrepreneur whose innovative approach to car-sharing is making significant strides in supporting Saudi Arabia’s ambitious Vision 2030. Launched in 2019, Ejaro is a peer-to-peer car rental platform that connects vehicle owners with individuals seeking affordable and flexible rental options. Through his leadership, Khashoggi has positioned Ejaro as a key player in fostering economic diversification, innovation, and growth, core pillars of Saudi Vision 2030.
Read More About Mohammed H. Khashoggi
Ibrahim Manna – BRKZ
Ibrahim Manna is a visionary entrepreneur steering BRKZ, a Saudi Arabia-based B2B construction technology startup, toward a transformative role in the nation’s construction sector. As the founder and CEO, Manna has positioned BRKZ as a vital contributor to Saudi Vision 2030, a national initiative to diversify the economy and reduce oil dependency. His innovative approach to digitizing procurement processes is helping fuel the success of Saudi Arabia’s ambitious infrastructure projects, making him a key figure in the country’s economic transformation.
Read More About Ibrahim Manna
Fakher Al-Shawaf – AlBawani Holding Company
Fakher Al-Shawaf, the Group CEO of AlBawani Holding Company, stands as a visionary leader who has transformed the company into one of Saudi Arabia’s most influential construction powerhouses. With a passion for innovation and a commitment to excellence, he has steered AlBawani to deliver some of the region’s most ambitious projects. His leadership aligns closely with Saudi Arabia’s Vision 2030, a transformative plan to diversify the kingdom’s economy and enhance public services. Through AlBawani, Al-Shawaf contributes significantly to building a sustainable and prosperous future for Saudi Arabia.
Read More About Fakher Al-Shawaf
