Ways Artificial Intelligence is transforming Digital Marketing in 2020

The digital transformation has a considerable impact on marketing and sales functions. As we have reached 2020, it’s tempting to look back to see just how diversified digital marketing strategies have become over the past decade.  The advent of social networks has spearheaded the development of digital communities: these areas of influence are adopted by brands to strengthen the engagement and loyalty of their consumers. SEO (also known by the acronyms SEO and SEM) and content marketing have also taken a considerable place in the digital world.  As we know, the profession is constantly evolving, and it is now artificial intelligence (AI) that is making its place in product and marketing teams and strategies. So, how is the application of AI disrupting the now proven marketing strategies of the past decade? How can you use it to strengthen your strategies?  To stay updated, here we offer you some in-depth points