How big data analytics play an important role in companies

In times of innovation, concepts such as big data and analytics are increasingly popular in the market, as they are fundamental ideas for companies that want to make better decisions. After all, this has a direct impact on practices and, consequently, on results. In this context of digital transformation and industry 4.0, the challenges related to information increase exponentially. For this reason, a series of methodologies have emerged that allow handling large volumes of data analytically and strategically. This is the role of big data analytics.  We will explain more in this text about the importance of the concept for companies, how it is part of the future, and the benefits of a good job in this field of knowledge. Read on! What is Big Data Analytics?  Big Data Analytics is also known as the analysis of