How Social-media Flipped the Digital Marketing World Upside-down

Marketing has always laid its focus on the platform where the target audience spends most of their time. Before social media, television and radio advertisements, magazines, and newspapers dominated the world of advertisements and the marketing industry was based on understanding and producing content that worked for these platforms.  These platforms were highly paid in nature and therefore allowed for very little space for new players. They could neither afford the space in magazines and newspapers nor the frequency on television or radio to be able to make some real impact as compared to the more established companies. Only a few managed to gain some ground amidst the monopoly of the bigger players. This system proved to be inhibitory to the entire concept of entrepreneurship.  The advent of social media was therefore a boon in disguise for the smaller businesses and