Social Media Marketing Mistakes You Need to Avoid

We live in the era of social media and connectivity. An era in which the relationship with brands has become much closer and in which information travels bi-directionally between companies and consumers. The advantages of these platforms are enormous. Thus, companies are investing more and more in social networks, because, through them, they can present, and consolidate their brand at a much lower cost when compared to traditional media.  However, you must be prepared not to put your image at stake, as you do not know how to position yourself properly in this area. Everyone makes mistakes, and it is possible to learn from others’ failures, don’t you agree? Therefore, here we have separated the marketing errors on social networks that every company needs to avoid, either to improve the performance of its campaign or not to run the risk of image wear and tear! Not having a well-defined social media marketing strategy It is not enough to have an