Rabih Soueidi: An Undisputed Market Leader Consulting Businesses Towards Success

Rabih Soueidi, Co-Founder, Sapience Today, globalization of markets, complexity in business models, pressure on the bottom line, and difficult revenue growth have driven every business to rethink strategies, irrespective of their size. To grow and sustain profits, enhance customer delight and protect stakeholder interests is challenging. Rabih  Soueidi is an ardent entrepreneur who co-founded Sapience, a leading provider of full service, custom market research, analysis, and consulting in consumer and business-to-business sectors in the Middle East. Mr. Soueidi is a data scientist and researcher passionate about helping people solve business and marketing problems. An MS degree holder in mathematics, Mr. Soueidi started his career as a math teacher and soon moved to the research industry at the Pan Arab Research Centre in Dubai and later joined Mindshare, an advertising agency, leading the research and analytics. “Many motives prompted me to venture into entrepreneurship, and imagination and continuous learning are one of these drivers. In my previous job, I was called “the math man,” it was a delighted nickname, but I was never satiated and sought more,” shares, Mr. Soueidi. In this industry, data people, IT, and