Marketing

How to Master the Art of Negotiation | The Art Of Negotiation | Art of negotiation tips

Tips to Master the Art of Negotiation & Closing Deals

The art of negotiation and closing deals is a crucial skill that every entrepreneur must master. It involves the process of discussing and bargaining with the other party to reach an agreement that benefits both parties. Negotiation is a fundamental aspect of business transactions and can have a significant impact on the success or failure […]

5 Psychology Insights that can help you convert more Customers

Have you ever asked yourself, “What makes the customer buy your product?” If you want to be successful in the business world, you must understand people. Understanding people’s personalities and how they influence decisions is essential for good business decisions. Still, it’s also the first step in building brand awareness and letting potential customers know […]

How to Build a Brand Marketing Strategy in 5 Steps

I frequently ask myself which superpower I would choose if I could have any. Is it the capacity to fly, read minds, or be invulnerable? These days, I also wonder which strength the Brand and Marketing Strategy teams would choose if given a chance to improve their brand. Is it a higher return on investment, […]

How Social-media Flipped the Digital Marketing World Upside-down

Marketing has always laid its focus on the platform where the target audience spends most of their time. Before social media, television and radio advertisements, magazines, and newspapers dominated the world of advertisements and the marketing industry was based on understanding and producing content that worked for these platforms. These platforms were highly paid in […]

Inbound Marketing: Benefits and Frustrations

Originally, marketing envisions two approaches – push and pull. Push marketing involves efforts to convince consumers to purchase your products. This is the conventional type of marketing and it focuses on products and their features. Pull marketing, on the other hand, focuses on values and brand awareness. It involves activities that pull customers towards the […]

Cultural Branding and Marketing

Mass surveys, analytical tools, marketing tools, and statistics are all part of today’s marketing landscape. Even though these tools help advertise the product effectively, it is easy to overlook the most crucial component of marketing, which is, making your product personal and meaningful to the buyer. “What is there to be concerned about when my […]

The need for Design Thinking in Entrepreneurship

For long, design has been misunderstood as something to do with how objects look from the outside. It had to do with the outer appearance, the look and feel of a product. The fog from this misconception has been steadily lifting with design thinking becoming an integral part of productions. Steve Jobs, one of the […]

Join the wave of EdTech

First of all, let’s tap into our creative side and imagine this. We were all taught about plant and animal cells in our childhood. Looking back, it’s difficult to remember all those layers and parts that we so scrupulously read from the textbook. Now, what if we were taught the same thing using a video […]