Lina Bassam: Most Admired CEO from Abu Dhabi in 2023

Lina Bassam, CEO, N.O.W Nirvana Over The World The Gulf Entrepreneur is set to honor Lina Bassam as one of the 10 most admired CEOs from Abu Dhabi in 2023. We are excited to share the story of your entrepreneurial journey with millions, especially budding entrepreneurs to inspire them into business and embolden the entrepreneurial spirit of the region. This article will feature the tale of your happiness and woe, your motivation and challenges throughout as a businesswoman. This will further focus on your unmatched leadership style and your ethics and ideals that have added value to your organization and society, at large. At The Gulf Entrepreneur, we are encouraged by your story and are delighted to support you in your future endeavors through our various programs. What brought you into this business? Did you identify a gap in this sector, or it was just a flash of inspiration? The truth is, it was a combination of factors that led me to where I am today. Though I have always been passionate about travel and exploring new cultures, my extensive experience in the industry has allowed me to not only address the gap, but to spot the opportunity. The gap plainly lies between customer expectation and managing perceptions of customer expectation. It’s the lack of customer understanding, and thus, lack of personalized and customized travel solutions. Realizing this was both an inspiration and a drive to make a difference. I believe that traveling should be an experience, not just a transaction. For that I utilize my knowledge, skill, and passion to ensure that every aspect of our client’s travel experience is seamless, enjoyable, and holistic. My journey thus far has been thrilling, and I’m grateful for all the support I have had from my team and clients. Moving forward, I have a steadfast determination to constantly adapt to the every-changing clients’ needs and always exceed their expectations. What were the initial deadlocks, as a startup entrepreneur and as a woman, if any? How did you overcome them? To say that we started from the ground up, won’t be an understatement! Born as a standalone B2B department in Nirvana Travel and Tourism,