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Marketing & Branding

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Decoding Success: How to Develop a Brand Framework That Gets Results

Abdul -
Develop a brand framework, which is essential for success in today's competitive business landscape. A well-defined brand framework serves as the backbone of your...
Start-up

From Concept to Customers: 10 Vital Steps for Launching Your Startup’s Marketing Function

Ayesha Ahmed -
Starting a new business is a thrilling adventure, but it can also be intimidating. In the thrilling world of entrepreneurship, embarking on a startup...
Start-up

Brands and the Realness Movement

Ayesha Ahmed -
The beauty and fashion industries are undergoing significant change, with a significant shift away from unattainable photoshopped beauty and toward a genuine appreciation of...
Start-up

How to Build a Strong Personal Brand

Abdul -
Branding isn’t just for celebrities, influencers, or companies that are trying to grow. Creating a powerful brand is a must if you are looking...
Start-up

How to Build a Brand Marketing Strategy in 5 Steps

Abdul -
I frequently ask myself which superpower I would choose if I could have any. Is it the capacity to fly, read minds, or be...
Marketing & Branding

6 Effective Strategies to Turn Your Customers into Brand Advocates

Abdul -
Wondering how to grow your business without burning thousands of dollars on marketing and advertising? How about putting the most influential marketing force to...
Start-up

Cultural Branding and Marketing

Abdul -
Mass surveys, analytical tools, marketing tools, and statistics are all part of today's marketing landscape. Even though these tools help advertise the product effectively,...
Start-up

Which comes first: Sales or Marketing?

Abdul -
This is yet another ‘which is first: egg or hen’ debate. Let’s first acknowledge the false notion about one of them being second to...
Marketing & Branding

Technologies for SMEs that promote efficiency

Ayesha Ahmed -
One of the great challenges faced by small and medium-sized companies (SMEs) is to find a balance between reducing costs and increasing operational efficiency....
Start-up

Why Infographics Should Be Part of Your Marketing Strategy

Abdul -
Content marketing is all about storytelling. Consumers are not interested in listening to fact lists or analyzing research studies. While data is important in...
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