Marketing Automation: How important is this process in companies

The technology and new tools that have emerged in recent years in Digital Marketing have enabled better management and greater agility in the dissemination of digital content, which has brought much more visibility to companies. To reach the right audience and, along the way, become a company customer, digital marketing uses various tools such as websites, blogs, and email marketing, social media, among others.  However, managing a large volume of activities and reach each audience in all of them is not an easy task. Thus, here the automation of the marketing process arises for the companies to communicate with their target audience in a personalized and non-intrusive way. The correct implementation in the digital marketing strategy serves to create specific messages that arrive at the right time and to the right person.  So, here in this article, we will talk about the concept of marketing