WhatsApp launches new service for UAE users on Meta’s platform

In a significant move to enhance user experience and business engagement, Meta’s WhatsApp has introduced several innovative services tailored specifically for users in the United Arab Emirates (UAE). This development is part of WhatsApp’s broader strategy to leverage its massive user base and expand its offerings beyond traditional messaging. WhatsApp Business API WhatsApp Business API has been a cornerstone for businesses in the UAE, allowing them to communicate effectively with their customers through personalized messages. The API supports various conversations, including Marketing Conversations, Utility Conversations, Authentication Conversations, and Service Conversations. Each type of conversation is designed to cater to different business needs, from promotional messages to customer support. Pricing Structure As of 2025, WhatsApp Business API in the UAE operates on a conversation-based pricing model, which is set to transition to a per-message pricing structure starting April 1, 2025, for the first group of API users, and July 1, 2025, for the second group. The current pricing highlights include: Marketing Conversations: Approximately 0.384 USD (1.41 AED) per conversation, ideal for promotional messages, offers, and