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Marketing & Branding

Storyscaping: What it is and how to apply it in your marketing strategy

Have you ever heard of storyscaping? In this post, you will find out what this new marketing concept is and how you can apply...

Why every company should have an SEO strategy

Surely, you have heard many times about SEO positioning, and how it can positively impact the results of your company. If so, today, we...

Using storytelling to strengthen your brand name

Storytelling for brands is the secret of those companies that tell exciting stories and delight their customers. You may have seen a commercial, read...

6 Metrics Every Content Marketer Should Measure

Let’s say you’ve crafted a carefully thought out content and executed a good content marketing strategy. The next step is to measure the success...

Smart ideas to promote business sustainability

Much is said about sustainability today. It is no wonder: in addition to the economic advantages, thinking and acting sustainably contributes to environmental preservation...

Why branding is essential for businesses today

Who would not like to increase sales and launch new products successfully? But, for that, you need to gain visibility, add value to your...

Main e-commerce trends you should know in 2020

Knowing the main e-commerce trends in 2020 are essential for any company that wants to continue selling in the online environment because, it is...

Inclusive Marketing: Why every brand should bet on it

The ultimate goal of today's marketing is to connect with customers to create a business relationship that benefits both parties: buyers by meeting a...

Content marketing: A powerful strategy to expand your business

If you are interested in positioning your brand and become successful in the market, then regardless of what industry your company or business is...

How to protect your brand on social media

In today's digital world, whether it is a small business or a multi-national company - none of them can afford to be outside of...

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