How Bigdata can benefit small and medium enterprises

While talking about Big Data, everybody thinks of a massive accumulation of data, and it really is. Big Data refers to that vast set of data from different sources that cannot be organized or structured using the classic databases. However, the mistake most businesses do is by thinking that Big Data concerns exclusively for large corporations.  Big Data is not just for large companies. If you’ve followed the news for the past few years, you’ve probably heard a lot about big data. Satya Nadella, CEO of Microsoft, says “data dividends” could be worth $ 1.6 trillion to large companies over the next four years, according to the BBC. But SMEs (small and medium enterprises) can also benefit from big data.  Thus in this article, we will show you how small businesses can use big data to improve their