Economic slowdowns have often been followed by economic boom in the past. The collective push towards making lives better and pulling the economy back from the trenches results in a spurt of growth. The COVID pandemic is no different. Midway in to the pandemic , we are witnessing very early signs of recovery and growth. The Gulf region has however seen a slightly different trajectory of growth post-pandemic. E-commerce in the Gulf Cooperation Countries (GCC) was limited and in the hands of a few powers. The sectors that they provided services in were also very limited. However, the double shock of the pandemic coupled with the oil price collapse tested the resilience and adaptation of
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