The Ice-Water Facial Craze: A Frozen Solution for Puffiness and Pores or Just Another Fad? The experts weigh in

The beauty world is buzzing with the latest skincare trend—ice-water facials. This simple, cost-effective technique involves dunking your face in a bowl of ice water or rubbing ice cubes on your skin to achieve a radiant complexion. While celebrities like Bella Hadid, Katrina Kaif, and Alia Bhatt swear by this method, experts are divided on whether it’s a skincare miracle or just another fleeting fad. What Are Ice-Water Facials? Ice-water facials are as straightforward as they sound. The process involves immersing your face in ice-cold water for short periods or using frozen tools to massage the skin. Advocates claim that this practice reduces puffiness, tightens pores, improves skin tone, and even minimizes signs of aging. Social media platforms have amplified their popularity, with influencers showcasing their glowing results after a quick dip into icy waters. The Science Behind Ice Therapy Cold temperatures have specific physiological effects on the skin. When exposed to ice-cold water, blood vessels constrict (vasoconstriction), reducing blood flow to the area. This temporarily decreases inflammation and swelling. As the skin warms up afterward, blood vessels dilate (vasodilation), improving circulation and delivering oxygen and nutrients to the skin. Dr. Sonali Kohli, a consultant dermatologist, explains that this process can lead to temporary tightening of