The need for Design Thinking in Entrepreneurship

For long, design has been misunderstood as something to do with how objects look from the outside. It had to do with the outer appearance, the look and feel of a product. The fog from this misconception has been steadily lifting with design thinking becoming an integral part of productions. Steve Jobs, one of the first in the world to have understood the core concept of design and implement them to come up with revolutionary products, understood design as: “Design is not just what it looks like and feels like. Design is how it works”   – Steve Jobs What is design thinking? Design today essentially deals with providing solutions to various problems that come into the process of pushing a product to completion. It is a solution-based approach that